We had the opportunity to be a part of Tampa Bay Lightning’s Fan Fest again. This year we activated the Boomerang Booth’s analytics to display the type of reach it is capable of creating, and 
boy were we excited for the results.
Fan Fest guests were prompted to choose their experience upon approaching the booth. Options included still photos, animated GIF of a 4-photo session, or the ever popular Boomerang burst mode. This kind of fan interactivity made the guests want to keep coming back to try the different options and to try to improve on previous photo sessions. The result was the booth staying busy for the duration of the 5 hour event.
The fun of the experience was evident and lead to guests eager to share their posts on social media. The included infographic of the event is evidence of that. While the temptation of including prints is real, the Lightning understand that digital only photo booth installs create an environment rich for sharing, therefore creating more reach. That combined with the Lightning’s love for GIFs, and in-turn their fans love, the made for a massive flood of organic social impressions.
You can see the Lightning Fan Fest 2018 Boomerang gallery here.
