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Creating Social Buzz With a Photo Booth

If your event didn't cause an online stir, did it even happen?
 

Everybody wants it, but how do you get that coveted social media buzz at your event? While guests want to share the fun they’re having, you have to give them something to share. They can take a selfie, yes. But how boring is that? And how many people will actually take one? Also, how does another run-of-the-mill-selfie set your event apart from any other event, or a red-light snap for that matter? Plus, even if they do take and post a picture, it won’t have your logo attached, and it won’t be original.

Below, we’ll show you a few case studies of some events we’ve worked with to create a custom, one-of-a-kind photo booth experience, along with the buzz, social reach and impression numbers we created.

 

Creative Loafing's Margarita Wars GIF Contest Case Study

3-Hour Cocktail Competition at TPepin’s Hospitality Centre

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GIFs Created
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Social Shares
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Social Impressions (Day of)
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Facebook Impressions (GIF Contest)


We had the opportunity to work with Creative Loafing Tampa for its annual Margarita Wars, and as usual, the booth was an big hit. In fact, we had a line the whole night despite having our equipment on its fastest settings. This resulted in a record number of photo sessions for a three-hour event. We also hosted a GIF contest, in which guests were prompted to choreograph their photo session. The winning photo-boothers received a pair of tickets to CL’s Best of the Bay awards ceremony.


Once the guests finished their photo sessions, they were asked to share their GIFs to Facebook directly to from our iPad Social Sharing Kiosks to be automatically entered into the contest. Upon doing so, their emails were captured, and the finalists, announced the following day, were alerted via email. The contest GIFs were posted on Premier Photo Booths’ Facebook page, as the GIF with the most “likes” would be declared the winner. For three days, the contestants were encouraged to share their branded GIFs and get their friends to like them. The contest resulted in a huge amount of social reach while creating buzz for Margarita Wars — days after the event had ended.


#97x NBT Case Study

All-Day Concert at MidFlorida Credit Union Amphitheatre

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GIFs Created
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Photos Taken
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Social Shares
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Facebook Impressions


#97x NBT

In December 2015, we did all-day photo booth installation at 97x’s Next Big Thing. The booth proved to be quite the draw for concertgoers, according to the numbers above. Ideal Image sponsored the booth, and all of the media created was watermarked with their logo. Ideal Image also took advantage of our custom emailing function.

Creating Buzz

To increase social reach, 97x and Ideal Image decided to forego printing photo strips and opted for strictly digital media. We included a pair of iPad Social Sharing Kiosks, too, which doubled the number of emails captured, as well as animated GIFs posted. Once guests see their photo sessions animated on their phones, they’re almost guaranteed to share them. Not long after the GIFs started circulating on Facebook, Twitter and Instagram, concertgoers came searching for our booth. Incredible social media buzz achieved.