Everybody wants it, but how do you get that coveted social media buzz at your event? Guests want to share the fun they’re having, but you have to give them something to share. They can take a selfie, but how boring is that, and how many people will actually take one? Also, how does another run-of-the-mill-selfie set your event apart from any other event, or even a red light snap for that matter. Plus, if they do take and post a picture, it won’t have your logo attached, and it won’t be original.
Below, we will show you a few case studies of some of the events we worked with to create an unique, custom, photo booth experience along with the buzz, social reach, and impression numbers we were able to create.
We had the opportunity to work with Creative Loafing for Margarita Wars, and as usual, the booth was a huge hit. In fact, we had a line the whole night despite having it on it’s fastest settings. This resulted in a record number of photo sessions for a 3-hour event. We created a GIF contest where guests were prompted to choreograph their photo session. The winning photo boothers received a pair of tickets to Creative Loafing’s Best of the Bay.
Once the guests finished their photo session, they were asked to share their GIFs to Facebook directly to from our iPad social sharing kiosks to be entered into the contest. Upon doing so, their emails were captured, the finalists we selected the next day, and alerted via email. The contest GIFs were posted on Premier Photo Booths Facebook page where the GIF with the most “likes” would be declared the winner. For three days the contestants were encouraged to share their branded GIFs to get their friends to “like” them. The contest resulted in a huge social reach and created buzz for Margarita Wars for days after the event ended.