Creating Social Buzz With a Photo Booth

If your event isn't creating buzz - is it even happening?
 

Everybody wants it, but how do you get that coveted social media buzz at your event? Guests want to share the fun they’re having, but you have to give them something to share. They can take a selfie, but how boring is that, and how many people will actually take one? Also, how does another run-of-the-mill-selfie set your event apart from any other event, or even a red light snap for that matter. Plus, if they do take and post a picture, it won’t have your logo attached, and it won’t be original.

Below, we will show you a few case studies of some of the events we worked with to create an unique, custom, photo booth experience along with the buzz, social reach, and impression numbers we were able to create.

 

Creative Loafing's Margarita Wars GIF Contest Case Study

3-Hour Event from the TPepin’s Hospitality Centre

0
GIFs Created
0
Social Shares
0
Social Impressions (Day of)
0
Facebook Impressions (GIF Contest)


We had the opportunity to work with Creative Loafing for Margarita Wars, and as usual, the booth was a huge hit. In fact, we had a line the whole night despite having it on it’s fastest settings. This resulted in a record number of photo sessions for a 3-hour event. We created a GIF contest where guests were prompted to choreograph their photo session. The winning photo boothers received a pair of tickets to Creative Loafing’s Best of the Bay.


Once the guests finished their photo session, they were asked to share their GIFs to Facebook directly to from our iPad social sharing kiosks to be entered into the contest. Upon doing so, their emails were captured, the finalists we selected the next day, and alerted via email. The contest GIFs were posted on Premier Photo Booths Facebook page where the GIF with the most “likes” would be declared the winner. For three days the contestants were encouraged to share their branded GIFs to get their friends to “like” them. The contest resulted in a huge social reach and created buzz for Margarita Wars for days after the event ended.


#97xNBT Case Study

All day concert festival from the MIDFlorida Amphitheatre

0
GIFs Created
0
Photos Taken
0
Social Shares
0
Facebook Impressions


#97xNBT

On December 5th, 2015, we did a one day photo booth installation at 97x’s “Next Big Thing.” The photo booth proved to be quite the hit for concert goers as you can see by the numbers above. The booth was sponsored by Ideal Image, and all media created was watermarked with their logo. Ideal Image also took advantage of our custom emailing function.

Creating Buzz

To increase social reach, 97x and Ideal Image decided to forego printing photo strips and opted for strictly digital media. We also included two social sharing kiosks which effectively doubled the number of emails captured, as well as animated GIFs posted. Once guests saw their photo sessions animated on their phones, they’re almost guaranteed to share them. Once the GIFs created in the photo booth started circulating on Facebook, Twitter and Instagram, concert-goers came searching for the photo booth. This created incredible social buzz for the event.